Privacy Policy

Last updated: March 2, 2026

Color Merge ("we", "our", or "us") respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you play our game on web browsers or mobile devices (iOS/Android).

Information We Collect

We collect minimal information to provide and improve our game:

• Game Data: High scores, level progress, power-up inventory, and energy stored locally on your device. On mobile, this data may sync to our servers if you sign in.
• Account Data (Optional): If you choose to sign in with Google, we collect your name, email address, and profile picture to enable cloud saves, leaderboards, and cross-device sync.
• Device Identifiers: Our advertising partners collect device identifiers (such as IDFA on iOS or Advertising ID on Android) to serve relevant ads and measure ad performance.
• Analytics: Anonymous usage statistics such as screens visited, session duration, game events, and general location (country level).
• Advertising Data: Ad impressions, clicks, and interaction data collected by our advertising partners.

How We Use Information

• To save and sync your game progress
• To display advertisements that support free gameplay
• To enable leaderboards and multiplayer features
• To analyze and improve game performance
• To detect and prevent fraud or abuse

Third-Party Services

We use the following third-party services:

• Google AdMob (Mobile): For displaying advertisements in our mobile app. AdMob may use device identifiers for ad personalization and tracking. Google Privacy Policy
• Google AdSense (Web): For displaying advertisements on our website. Google Privacy Policy
• Firebase Analytics: For anonymous usage statistics and crash reporting. Firebase Privacy Policy
• Google Sign-In: For optional account authentication. Google Privacy Policy
• Supabase: For cloud data storage and authentication services. Supabase Privacy Policy

Tracking and Advertising (Mobile App)

Our mobile app uses advertising services that may track your activity across other apps and websites. On iOS, you will be asked for permission before any tracking occurs (App Tracking Transparency). You can change this setting at any time in your device's Settings > Privacy > Tracking.

We use device identifiers and advertising data for:

• Displaying personalized third-party advertisements
• Measuring ad performance and analytics

This data is not linked to your identity or account information.

Cookies

We and our partners use cookies and similar technologies to:

• Remember your preferences
• Serve personalized advertisements
• Analyze site traffic

You can control cookies through your browser settings.

Data Storage

Web: Game progress is stored locally in your browser. Clearing browser data will reset your progress.

Mobile (Guest): Game progress is stored locally on your device. Uninstalling the app will delete your progress.

Mobile (Signed In): If you sign in with Google, your game progress, scores, and power-ups are synced to our secure servers (Supabase) and can be restored on any device.

Children's Privacy

Our game is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us.

Your Rights

You have the right to:

• Clear your local game data at any time
• Opt out of personalized advertising (via device settings)
• Disable tracking on iOS via Settings > Privacy > Tracking
• Delete your account and associated data by contacting us
• Request information about data we hold

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy, please contact us at: kakhianidaviti@gmail.com